Sandeep Virk | Portfolio

Reduce upto by

3X

Ticket Queries
Increase by

2X

Session Duration
New Business PTL

90%

Adoption

WheelsEye is committed to providing safe and top-quality goods transportation services. All our vehicles are GPS enabled, and all truck operators are KYC verified.

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Core Objectives

Redesign

Readability:-Typography should define proper rules around usages of font sizes and icon sizes and colors should be such that they are properly readable.
Consistency:- No two buttons should have different CSS. Creators should be able focus on making things while using the existing components.
Brevity:- Less is more (visual elements and text)
Ease of use:- Primary actions should be accessible to the thumb area, design should enable browsing as well as forward movement, system status shouldn’t be confusing.
Personality:- Friendly, charismatic, harmless and efficient

Strategy

Wheelseye's new design emphasizes trust and ease of use to resonate with the trucker industry, where users may not be tech-savvy and are cautious about adopting new tools. The design choices, including fonts, icons, illustrations, etc, are made with a focus on fostering happiness and trust, ensuring the interface feels approachable, reliable, and user-friendly for this audience.

Keywords: Friendly, Rounded, Affable, Cheerful

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Color Palette

In our user surveys, we have found out that users recognise and like colours from their surroundings, both physical and digital. Earth, sky, roads, signs and their lovely trucks are those few things which clearly shows an impact on their choice. The most recognisable and liked colour was a tone of muddy orange color which also happens to be a colour widely used to paint trucks in India.

Icons

Every piece of graphics, be it icon, image, colors or shapes creates a certain mood, they all reflect some properties of a brand. We want to create an icon style which is unique and sets the right mood for our brand.

For our use case we think the icons should be crisp, rounded, soft and light. As the IA of our app is text heavy and most of the icons have repetitive usages, it would also make sense to make them light.

Illustrations

When you're creating a character or an illustration for your brand & for your end user. It’s really important they go with your brand & your end user relate with them. For that we need to know some questions like:

How does our user look?
What product do they use?
What they wear?

After the research we got some of our user traits. For example:

They mostly wear pocket shirts.
Most of them have little beard or moustache.
Most of them wear wrist watch, ring
Pocket with copy, pen,wallet etc.
Have same hair style ( Indian style ).

Styleguide

The previous icons lack variety and consistency, which makes them less effective in aligning with the theme. They do not sufficiently guide users or enhance their understanding of the product. To address this, the icons should be designed with the intent to support user navigation, evoke a sense of joy and adventure, and complement the overall holiday theme. The goal is to create visually appealing icons that are not only functional but also contribute to a delightful user experience.

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